Serenity Beauty Bar
Serenity Beauty Bar is a web-based salon management platform that enhances the customer journey while helping staff efficiently manage appointments, services, and client information through an intuitive interface.
Product Development
Project Overview
Industry: Beauty, eCommerce
Timeline: 8 weeks (2024)
My Role: Junior Assistant Developer
The aim was to create a unified digital experience for a beauty business where customers could discover services, book appointments, and shop for beauty products in one place.
The Challenge
The experience needed to support two different customer journeys: booking an in-person beauty service and purchasing products online. Both needed to feel connected to the same brand while remaining simple and intuitive.
The product also needed a management experience to support the business side of appointments, services, and products.
The Approach
I focused first on the customer-facing experience, structuring the product around two core areas: Services and Shop.
For services, the experience guides users from discovering a treatment to selecting a suitable appointment.
For the shop, the current experience focuses on product discovery. The next stage of the design will extend this into product details, cart, checkout, and order management.
The management interface will also be redesigned to support the operational workflows behind the customer experience.
Design Solution
